About Us

Design Objectives was established in 1979 by Ronnie Tan, setting the firm’s primary focus on environmental graphic design and corporate communications. Ronnie understood the critical importance of being able to combine both two-dimensional graphics with the three-dimensional realm, and began specializing in environmental graphics and how the two graphic disciplines work independently and together.

Over the years, the firm has been dedicated to the field of environmental graphics, wayfinding and creating better ways of communicating in the built environment. Our designers know how to plan, analyze, and create visual solutions to communication problems in the environment by considering cognitive, cultural, physical, and social factors for each project.